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Think Before You Pink
2004-09-28, 10:50 a.m.

October is Breast Cancer Awareness Month. (Though with all the pink ribbon products on the market, it seems more like Breast Cancer Industry Month.) Right now over 30 federal agencies and dozens of foundations, pharmaceutical and biotech companies are conducting or funding research; thousands of companies are raising money for research. But how much closer are we to finding answers?

* No one knows how much money is being raised every year.

* No one knows how much money is being spent every year.

* No one knows where the money is going.

We know more about erectile dysfunction than we do breast cancer. Meanwhile, mothers, sisters and daughters are dying—at a rate of nearly 110 women a day. Before you finish reading this email another woman will be diagnosed with breast cancer.

The pink ribbon culture of breast cancer would have us run our marathons and write our checks—end of story.

We need more than just awareness.

That's why I'm urging you to join Breast Cancer Action's efforts for change. Send a message to the people who fund breast cancer research. Ask them to coordinate their efforts so we can find the causes—and the solutions—for breast cancer sooner rather than later.

Before you give another nickel or dime to breast cancer research, Think Before You Pink.

Find out more about Breast Cancer Action’s Puzzle Project for Breast Cancer Research:


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"Let us rise up tonight with a greater readiness. Let us stand with a greater determination. And let us move on in these powerful days, these days of challenge to make America what it ought to be. We have an opportunity to make America a better nation." - Martin Luther King, Jr.