Black Dot - the anti-brand|
2002-07-09, 6:20 p.m.
Sick of seeing corporate logos everywhere you look? Start spreading the Black Dot.
It's appearing in graffiti, on protest banners, stuck onto newspaper dispensers, billboards and bus ads, and cops around North America are already puzzling about what it means.
The answer? It's the people's sign, a blend between progressive politics and anarchism, a way of reclaiming the streets and our ad-weary public places from the corporate onslaught. No one owns it. No one has a neat definition for it. It's just a black dot, sometimes on its own, sometimes on a white background - a sticker, a banner, a wall.
Scrawl it on plain address labels, or print it neatly. Spray paint it on the sidewalk or the wall of the Gap or Niketown or Starbucks. Scribble it with a black marker. Photocopy it on the middle of a blank page and tape it to windows, bus stops. Spread it until it's as impossible to avoid as McDonalds.
"Let us rise up tonight with a greater readiness. Let us stand with a greater determination. And let us move on in these powerful days, these days of challenge to make America what it ought to be. We have an opportunity to make America a better nation." - Martin Luther King, Jr.